Pull your numbers from Xplore and drop them into the sliders below. Every figure updates live — so you can see exactly what the automation returns for your gym before signing anything.
£999Setup Fee
£749/moMonthly Retainer
£55/moAvg Membership
990Active Members
1
Membership Baseline
Active Members
Current paying members
990
Avg Member Lifespan
Months before cancellation
11 mo
Monthly Churn Rate
% members who cancel/month
8%
Retention Save Rate
% of at-risk members saved by sequences
30%
2
Enquiries & Conversion
Monthly Enquiries
Calls, walk-ins, web forms
30
Current Conversion Rate
% of enquiries who join now
35%
Conversion Rate Uplift from Automation
% point improvement — raises 35% → 47% conversion
+12pp
3
Lapsed Members & Win-Back
Lapsed Members in Database
Former members — pull from Xplore
300
Win-Back Response Rate
% who rejoin from campaign
8%
Avg Retention After Win-Back
Months they stay after returning
6 mo
💡 No Xplore data yet? The defaults are conservative estimates. Industry benchmarks for personalised win-back outreach to warm lapsed members (under 18 months) run 8–15%. Adjust these once you pull the real numbers.
↓
What This Looks Like in Practice
📞
Monday · 7:14pm
Someone calls about membership
Rob and Claire are off the clock. Call goes unanswered. Without automation, this person Googles the next gym.
🤖
Within 60 seconds
AI responds on WhatsApp automatically
Personalised message fires. Answers their question, learns their goals, offers a free trial booking.
"Hey! Thanks for getting in touch with The Good Gym MK 👋 We'd love to help — what are your main goals? Weight loss, strength, or getting active again?"
✅
That same evening
Trial session booked. No staff involved.
Confirmation sent automatically. Rob sees a booked trial in the morning — didn't lift a finger.
✓ New member worth £55/mo locked in
📉
Day 14 of absence
Member James hasn't scanned in for 2 weeks
No flag in Xplore. No call from Rob. James is drifting. Without a nudge, he quietly cancels next month.
💬
Automatic trigger fires
Warm WhatsApp sent — feels personal, not automated
Not a generic blast. A message that reads like Rob sent it himself.
"Hey James — haven't seen you in a couple of weeks, hope everything's alright! Your Myzone streak is still there waiting 😄 Is there anything we can help with to get you back in?"
💪
2 days later
James books a session. Stays another year.
One message. One retained member.
✓ £55/mo × 11 months = £605 retained
📋
Week 1 of onboarding
We export your lapsed members from Xplore
Everyone who cancelled in the last 12–18 months. This is your most valuable untapped asset — people who already chose you once.
📨
Week 2
3-touch personalised sequence launches
Spread over 10 days. First message is low-pressure and personal. Second offers a comeback incentive. Third is a final nudge.
"Hey Sarah — it's been a while since we've seen you at The Good Gym MK! We've added some new classes and would love to have you back. Returning members get a free first week — no strings. Interested?"
💰
Weeks 3–6
Responses come in. Members rejoin.
Based on your current slider settings:
✓ calculating...
All figures pull directly from your sliders. These are conservative — they assume lower-end response rates and no year-on-year compounding.
Revenue Driver
Monthly
Year 1 Value
Conversion uplift (extra members × £55/mo)
—
—
Retention (compounds across Y1 — each month's saved cohort keeps paying)
—
—
Win-back campaign (one-off, Year 1 only)
—
—
SoftSync-AI cost (£999 setup + £749 × 12)
−£749
—
Year 1 Net Return
—
—
📌 Year 2 onwards — the setup fee disappears and the retention engine is fully ramped up, so every month runs at steady state from day one. Win-back campaigns can also be re-run against newly lapsed members. Recurring net after Year 1 is calculating.../year — materially higher than Year 1 because Year 1 absorbs the ramp-up.
Live Output
Year 1 Return on Investment
—
return per £1 spent on SoftSync-AI
calculating...
Conversion
Extra members/mo from uplift—
Monthly revenue added—
Retention
At-risk members/mo—
Saved/mo by sequences—
Monthly revenue retained—
Win-Back Campaign
Members recovered—
Total campaign value—
Monthly P&L
Monthly recurring revenue—
SoftSync-AI retainer−£749
Net monthly gain—
Year 1 Net Profit
—
After setup, retainer, and retention ramp-up — Year 2 is materially higher